Driver and vehicle prices on some SeaLink ferry services in April are as low as $320. Photo / NZME
Great Barrier Island could see an uptick in visitors during the quieter autumn and winter months, following a new 20% discount on ferry travel announced by SeaLink.
The promotion, highlighted in social media and the NZ Herald, aims to spotlight the island’s Dark Sky Sanctuary status and encourage off-season travel. The effort comes as the island’s hospitality sector has faced challenges from diminished tourism due to COVID-19 and the Caulerpa crisis, alongside concerns over rising travel costs.
Ben Rogers, Brand Manager with SeaLink, emphasized the island’s appeal in the Herald, stating, “The island gained international Dark Sky Sanctuary status in 2017, as no streetlights and many of the 1000 permanent residents relying on solar power means there’s little light pollution – and the autumn shoulder season is a perfect time to make a first or a repeat visit.” He highlighted the unique tranquility and the opportunity to observe dolphins and sometimes whales during the ferry ride.
The promotional campaign, under the code LOVEBARRIER, makes a trip including a driver and a vehicle on some ferry services in April as low as $320. This is a significant reduction from peak summer season rates, which had escalated well over $500.
The SeaLink campaign also encourages visitors to support local businesses like My Fat Puku café and ‘Island Gin’, the Medlands gin distillery, while exploring the island’s great walks and natural attractions.
To apply the 20% discount, you must enter the code LOVEBARRIER on the SeaLink website at checkout when booking your travel.
