Great Barrier Island’s stunning landscapes and vibrant locals have been taken to the world in a new advertising campaign for the outdoors brand Kathmandu.
Titled “Come Find Us. We’re Out There.” the campaign, shot entirely on the island, celebrates the transformative power of nature and the unique spirit of New Zealand.
Kathmandu partnered with the Aotea community, featuring nine islanders in its imagery. The locals, chosen from over 150 applicants, include Evander and Destiny Sykes, Jess Page, Paul Hale, Jacob Montgomery, Brad Carde, Lucia Victoria, and Julia Burrough. They proudly showcase the brand’s latest gear alongside their own well-loved pieces.
“Come Find Us. We’re Out There. sets a new tone for our brand, leaning into what made us fall in love with the outdoors over 30 years ago,” stated a Kathmandu representative. “It’s the peace, connection, and meaning we discover while out there, and this campaign invites our community to join us in experiencing that together.”
The campaign’s hero film, narrated by the iconic voice of Kim Hill, paints a vivid picture of Aotea’s breathtaking scenery. Hill’s unmistakable voice invites viewers to experience the peace, connection, and meaning found in nature, further enhanced by stunning visuals that capture the island’s diverse landscapes and the people who call it home.
Creative Director Sam Stuchbury of the production company ‘Motion Sickness’, added, “Kathmandu, Great Barrier Island, and Kim Hill all have a special place in many Kiwi hearts. The combination felt like a magic formula for resetting the brand.”
The high-profile exposure comes at a crucial time for the island as the tourism industry recovers from the devastating impact of COVID-19 lockdowns and the controlled area notices (CANs) implemented to combat the spread of Caulerpa.
The campaign is now live globally across television, outdoor billboards, digital signage, online, and social media platforms. Kathmandu’s all-new Seeker series, featured in the campaign, is now available in-store and online.
